Advertisement & Branding
During the Summer of 2024, I created a visual identity that was based on neon and fluorescent signs for Icon and their push for auditions following an extremely successful competitive season.
The heavy blue contrasts against the teams orange and red costumes, and the neon colors are bold and powerful yet against a dark background give a feeling of mystery. And the collage of performers in the background with a performer as the main image gives a sense of excitement.
Audition Advertisement
Using photos provided to me, I compiled and animated all images and text into a minute long advertisement to audition for the program.
I wanted to be able to showcase not only the date of the camp but also the staff members that would be at the camp as well. In order to differentiate each staff member, I color coded each person
Staff Announcement
I needed to create a series of posters that advertised the summer clinics that Icon was offering. I wanted the performer to be the star of the piece so in order to highlight them, I created a black frame around the border of the image and placed the performer on top of this frame to make it appear as if they were popping out towards the viewer.
Clinic Advertisement Series
Cast Member Announcement
I needed to create a visual for the cast member announcements that followed along the neon idea I established with the posters. I went with a subtle purple and blue gradient along with the letters being echoed in the background.