My Favorite Clown
As Social Media Manager, I was tasked with creating the branding and posters for Icon Winter Guard's 2024 show entitled
"My Favorite Clown."
Timeline: September - April 2024
Tools:
After Effects, Photoshop, Illustrator, Premiere
Skills:
Branding, Strategy, Motion Design, Social Media Management
Clowns in the Great Depression
The theme of the 2024 show dealt was set within the era of the Great Depression, and focused on the clowns within the time period and how they brought joy despite hard times.
Custom Prop Posters
In order to give the show a more personal touch, I created and printed custom themed posters of the members to put on props
Member Introductions
Working along side with cast member and photographer Matt Phan we created an individualized member introduction that showcased each of the 25 performers and their chosen clown name.
Show Reveal Trailer
I animated a show trailer to reveal more information to the audience about My Favorite Clown. Shared onto Instagram and Facebook, the video has garnered 14,000 views, making it the highest viewed video on Icon's Official Instagram