Music Festival Branding
Flow State is a creative festival that celebrates the blending of different genres of musicians along with art centered exhibitions in music festival setting.
Explore how we brought the concept to life, by creating a colorful and fun brand, while also incorporating the use of AI to create an unforgettable experience that will surely get your creativity flowing.
The Making of Flow State
Flow State Creative Festival is a 16 week branding project that sought to create the visual identity of the festival. The goal was to make a colorful brand filled with flowy and dynamic visuals to represent movement and feeling.
Flow State's Inspiration
The Flow Arts is an intersection of movement based disciplines and prop manipulation, ranging from jugglers, to silk dancers,
to fire benders!
To be in a flow state is “a mental state in which a person is completely focused on and engaged in a task or activity”
Flow State Creative Festival takes inspiration from the Flow Arts and Psychology and brings the two worlds together to create a space in which creatives of all disciplines can enjoy!
Photo taken by Seattle Flow Arts Collective
Emmerse yourself
in the flow
Logos
The Flow State word mark is an original and hand made logo designed in a way for the viewer to be in engaged in the flow of the lettering.
With minimal variations, the goal was to have "Flow" be able to standalone on it's own.
Ticket Booth Concept
Background was generated using Midjourney AI with the logo being added in afterwards
Hoodie Design
Tote Bag Design
Billboard Design
Wristband Design
Creativity
artistry
growth
passion
Music Line Up Design
Art Installation Concept
Background was generated using Envato AI
Stage Concept
Background was generated using Envato AI
Informational Map
